by Sean Sweeney | Jan 12, 2023 | PPC
When it comes to e-commerce paid search, you’ll need a few types of ad accounts. Knowing which ones you need and setting them up properly is important, and we’ll be going through them in this post. Once you get the accounts you need set up, you’ll...
by Sean Sweeney | Jan 11, 2023 | PPC
If you’re new to SEO and paid search for e-commerce businesses, you might have heard a lot of new acronyms. One very important one to know is PPC and how to utilize it. In this post, we’ll talk about the definition of PPC, how it works, and the top PPC...
by Sean Sweeney | Aug 8, 2022 | PPC
Are you not sure where to start when it comes to running Google ad campaigns or what Performance Max even is/how it works? You might be wondering how is this different from Google Smart Shopping? What do I need to know going into it? No matter what the reason,...
by Sean Sweeney | Jan 21, 2022 | SEO
What Is Keyword Intent? Keyword intent is the user’s purpose for typing in a search query. Intent will clue you in to what an end-user will likely do when they search certain keywords. Why is Keyword Intent Important? Keyword intent is critical for online businesses...
by Sean Sweeney | Oct 21, 2020 | Content Marketing, eCommerce
When it comes to putting together a digital marketing strategy, one of the components that you will want to be sure to include is content marketing. When used properly, content marketing is an incredible way to connect with your audience, provide valuable information...
