by Sean Sweeney | Oct 21, 2020 | Content Marketing, eCommerce
When it comes to putting together a digital marketing strategy, one of the components that you will want to be sure to include is content marketing. When used properly, content marketing is an incredible way to connect with your audience, provide valuable information...
by Sean Sweeney | Jul 16, 2020 | Conversion Optimization, eCommerce
We all have desired actions we want our customers to take. This act is called a conversion, and it is the number one most important metric to monitor and optimize for an ecommerce website. Conversion rates indicate revenue growth and stability. In the current...
by Sean Sweeney | Jan 29, 2020 | eCommerce
Imagine you had a 50-gallon barrel of Vanilla Coke Zero (or insert your favorite beverage here) that has a leak in it. What are you going to do? Chances are, you’re gonna stop that leak really fast… because every minute that goes by means more Vanilla Coke...