Ecommerce business owners are always looking for ways to scale their customer acquisition. It doesn’t matter if you’re new to e-commerce or a veteran, you understand the power of Google and how it can make or break your business, from driving organic...
What Is PPC? PPC, also known as pay-per-click or search engine marketing is a form of online advertising marketers use to bid on keywords to have their ads presented to a specific audience, platform, or keyword search. Advertisers only accrue costs when their ads are...
When it comes to putting together a digital marketing strategy, one of the components that you will want to be sure to include is content marketing. When used properly, content marketing is an incredible way to connect with your audience, provide valuable information...
We all have desired actions we want our customers to take. This act is called a conversion, and it is the number one most important metric to monitor and optimize for an ecommerce website. Conversion rates indicate revenue growth and stability. In the current...
Imagine you had a 50-gallon barrel of Vanilla Coke Zero (or insert your favorite beverage here) that has a leak in it. What are you going to do? Chances are, you’re gonna stop that leak really fast… because every minute that goes by means more Vanilla Coke...
