Google AI Overviews Are Eating Your Baby Brand’s Organic Traffic – Here’s What You Need to Know & Do
TL;DR Google’s AI Overviews now appear on 48% of all searches and crush organic CTR by 61%. Baby brands get hit hardest because parents search for research-heavy, informational queries (safety, comparisons, ingredients), exactly the query types AI Overviews dominate. The fix: structure content to get cited inside the AI answer, because cited brands actually see […]