Amazon Owns Page One for Baby Products – Here’s How D2C Brands Can Fight Back
TL;DR: Amazon owns nearly half of online baby product market share and dominates generic product queries on Google. Don’t compete there. Instead, own the queries Amazon can’t serve: safety deep-dives, developmental stage content, brand values/sustainability stories, and honest product comparisons. These are high-intent, lower-competition queries where D2C expertise beats Amazon’s algorithmic product listings, and they’re […]