One of the reasons we have a company blog is to not only educate our staff and other online marketers, but to educate current and potential clients. We realize that at the end of the day we aren’t going to win every deal that we pitch and because we care so much about every online business, we want to make sure that whomever you choose for an agency that you get one who will treat your campaign with care.
When receiving proposals from online marketing companies, including ours, we recommend that you ask them these ten questions to determine if they are a quality provider. I’ll discuss each in detail below.
What types of techniques do you use to achieve rankings?
A quality online marketing provider will approach your campaign holistically. This means that they will optimize your website as a whole, they will build links that provide value to your site (not just every link), they will provide you with well written content that they seed socially, and they will provide you with more than a simple ranking report each month.
What kind of work will you do on my site?
A quality online marketing provider will go through your website as a whole and provide you recommendations for not only optimization, but page speed recommendations, and often times will even make recommendations on how to cleanup/fix your website code.
What kind of reporting do you provide?
A quality online marketing provider will not only provide you with a ranking report, but they will provide you with a report of things they are working on in addition to analytics reports that show the value that they are driving for your business.
Can I see a sample recommendations report you give to clients?
A quality online marketing provider should be able to send you sample reports and sample deliverables that they send to current clients. If they don’t, it probably means they don’t have any clients or anything of value to send you.
Can you contact someone at Google for me?
A quality online marketing provider cannot contact Google for you and should not be telling you otherwise.
What is your approach to link building?
A quality online marketing provider should be approaching links building from either an link acquisition or a link attraction standpoint. They should not be “building links” just to be building links.
What is your approach to local search or local SEO?
A quality online marketing provider should be able to not only optimize your website for local keywords and help you gain visibility for them, but they should also be able to set up your Google & Bing maps as well as help you develop a strategy to take advantage of sites like Yelp and FourSquare.
Can I see the sites you are building links from?
A quality online marketing provider should be providing you with a list of sites that they got you links from. If they don’t they are obviously doing something that’s shady and they don’t want you knowing about.
What kind of content do you generate?
A quality online marketing firm should be helping you to create all kinds of content for your site. This should include landing page content, product descriptions, and content for your blog to help attract or earn links and social shares. This can come in the form of written content, video, or images.
Do you do custom packages?
A quality online marketing firm should be able to customize a package based on your unique needs. If they cannot, they are just putting you into a one size fits all package and that doesn’t work anymore.
I hope that this has helped you get a pretty good feeling for what questions you need to be asking the companies you are requesting proposals from. If you would like to request one from us, please contact us here.