For the last few years, marketers have used third party tools to try and understand which images are being pinned from their websites and how often they are being pinned. Most of these tools have either fizzled out and died, or stopped working all together. Marketers can officially rejoice as Pinterest has rolled out their own analytic platform specifically geared toward business owners and marketers to help them understand how people are interacting with their content. This is exciting!
Who Can Get Pinterest Analytics?
So, the million dollar question is, who is eligible to receive this kind of data? If you have a business account, with a verified website, you can tap into Pinterest analytic data. This means that you’ll be able to see data about how many people have pinned from your site, how many people saw the pins, and how many people clicked through and visited your site from each pin. You will also be able to see a limited selection of your most repinned, most clicked, and most recent pins so you will be able to understand what’s popular right now.
Here’s a sneak peek of what this looks like:
To get started, you will need to follow these steps:
1. Get early access to Pinterest’s new look.
2. Make sure that your website is verified. If you have a website listed on your profile with a check mark next to it, you’re verified. If not, follow these steps to verify.
3. Once your website is verified, go to the top right menu and click on Analytics.
4. Start exploring! Change your date range to see how things have changed over time or download your analytics and mull through the data on your own time.
So there you have it… are you as excited as we are about this? We’d love to hear your thoughts.