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STRYDE | Planning Your Back to School Social Push

Planning Your Back to School Social Media Push

By | Social Media | No Comments

It’s the end of the summer and parents are counting down the days until their kids are back in school. College students are packing bags and checking off their lists of items to get things done. Even if there aren’t any students in the house, people will take advantage of the lower prices of household items and still go out to shop the sales.

The back-to-school shopping season is the second-largest seasonal shopping period of the year, following winter holidays. With “back to school,” “school supplies,” and “back to school sales” being top search terms from 2013, this is not the time of year to overlook and skip out on the potential opportunities. If you haven’t even considered using social media to promote your back-to-school products, here are a few reasons why you might want to reconsider before you’re sent to detention.

Social media has changed back to school shopping.

Peer reviews are more likely to resonate with users than expert reviews. When was the last time your friend used a social media post to ask for advice of what dentist to go to or what product to use? The networks make it easy to quickly poll and get the best information from a group of peers that you trust.

According to one survey, 64.1% of shoppers report that social media will influence their choices. Whether it’s the recognition of something they saw on a brand’s page or a post from their friend that highlighted an item, people trust their network to tell them about the best deals and the newest products.

With all of the competition, your store and brand should be leveraging your social channels to share information. Whether you give away coupons or share exclusive sales and content, you can get the word out quickly and directly to your followers.

Buy button adds a new dimension.

With the addition of the buy buttons on posts on social platforms, social networks are allowing users to bypass the regular routine of heading to a website to buy directly from the merchant on the social platform. Showcasing your products on social media can get you a sale with the user not ever leaving the platform. Use the best pictures you have of the product.

Some stores recognize that the styling of their Instagram accounts were getting people excited to make purchases, but without the buy button, they found that they couldn’t convert the sale. These stores created a microsite that shows the post and links users directly to the products. It’s a new way to shop!

Influencer marketing can drive new leads.

The power of influencers is apparent. In a recent study, YouTube stars are up to five times more influential than other celebrities. If you want to influence buying choices of teens, look to the video social platform for you new partnerships.

Target is the latest store to use social media stars to promote their back-to-school fashions. Beginning in July 2015, six ads are being released that feature some well known “kid influencers.” Each ad will focus on a different trend and a specific promotion. The stars of these ads will use their own social accounts to promote the campaign as well.

It’s not just about using these online celebrities to sell a product, you’re also able to cast a wider net and find new customers through their followers. The goal when you partner should be that you both promote the content being created and tag each other.

Keep customer service in mind.

With the beginning of school, many people can get stressed out easily. Many are overwhelmed by the long list of items that are needed. With different requirements for different ages, parents may need help keeping everything straight.

Parents aren’t the only ones to be overwhelmed! For a new college student, it can be intimidating hearing the list of items they may need. From toasters to bedding, shopping for home is an entirely different experience.

Make sure that you look to provide support both in and outside the store and use social media to watch the conversation and recognized the pain points. Many places offer pre-populated shopping lists that customers can pick up in store to personalized lists that they can create and print from home, look for ways to help your customers get through this season with little pain.

Back-to-school shopping season is that rare time before the winter holidays when you can test out some new marketing plans and gauge interest from your community. To be successful, you need to come up with your content strategy so that you can maximize the shopping season.

STRYDE | What Social Media Platform Should Be Your Business' BFF?

What Social Media Platform Should Be Your Business’ BFF?

By | Social Media | No Comments

Spongebob and Patrick. Wayne and Garth. Hall and Oates.

There are few things better in this life than finding your best friend. Someone who will be there, standing by you, through thick and thin.

It makes sense for most businesses to occupy several social media platforms. However, if you’re just venturing into a social media strategy or are in the thralls of a failing strategy, you may want to consider narrowing your focus. Because your shotgun-style approach to social media could be turning your BFF into a “frenemy.

We’re here to play matchmaker. Find out who your social media BFF should be.

Did you get the BFF you were expecting? It’s time to get to know each other!

Social Media and Being Genuine

By | Social Media | No Comments

Hands are making indecision signalsIf you scrape the surface of Twitter, you’ll find countless articles with the with headlines proclaiming “7 Social Tips You Need!” and “If You’re Not Doing *This* You’re Failing At Social!” Overwhelming right? Even worse, after reading these articles rarely does anyone come away away with any sense of relief, or, “Wow, that was so helpful and enlightening!”

Content, consistency, relevance, interest- all of these things are spoken of ad nauseum. And for good reason, as you do need be aware of these elements when carrying out your social strategy. But too often people do not seek to convey a sense of being genuine: speaking in simple and transparent terms. People are smart and if you’re a phony, customers will let you know by tuning out your message. Really, the best social media advice one can receive is the same advice my mom has been giving me for years: just be yourself, honey!

Okay, “be genuine.” It is easier said than done. Furthermore, it’s certainly a concept you need to FEEL out (important because so much of marketing is inspiring feelings in your audience). However, there are a few things that almost always come across as disingenuous:

  • Not interacting with followers through comments, questions, mentions, etc.
  • Relying solely on scheduled posts
  • Posting the same exact content over and over again
  • “Always Be Closing” mentality

Being genuine is a tactic that all firms, of any size, can accomplish. And oftentimes it is even unintentional. Harper Perennial, the New York publishing company, executes its social with a hilarious level of “genuinity”. It has over 40k Twitter followers, yet still interacts on a real and personal level.

On a smaller scale, the Pittsburgh hot dog shop Franktuary is another stellar example of authentic interaction. The good people at Franktuary engage consistently on Facebook and Twitter. All of which is done with a friendly and somewhat irreverent tone.

Essentially, social media is a 24/7 networking event with the typical cast of characters. One person works the room effortlessly, begins conversations with everyone and never once seems like they’re selling themselves. Another feels terribly awkward and stands up against the wall. While another particularly abrasive individual is pushing into conversations and relentlessly pitching themselves. Clearly you don’t want to be the wallflower, so avoiding those disingenuous actions will help you from becoming the infomercial pitch man on the other end of the spectrum.