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15 Tips To Tweet: Insights From Digital Marketing Thought Leaders

By | Digital Marketing | One Comment

TIPS TOThe world of digital marketing is wonderfully diverse and ever-changing. Business leaders have three basic approaches to this varied industry. One is to research, learn, and stay current on changing landscapes. The second would be to dive into digital marketing with a rough plan, get frustrated after the first failure and call it quits. And the final approach isn’t really an approach at all. It’s just to ignore the industry hoping that it is just a passing fad.

Hopefully you do not subscribe to that last group, or we would have to burst your bubble! Digital marketing is not going anywhere, businesses must either adapt or be left behind. Now, that leaves the two other approaches. Clearly, the first option is the best. But, you may be thinking that it’s too much time, too many resources, and too complicated to undertake.

Not so fast! While the world of digital marketing is constantly evolving, many core tips apply regardless of the place in time. We reached out to some of the brightest minds in the digital marketing industry, covering everything from SEO to social media, with one simple question:

What is your favorite (less than 140 characters!) digital marketing advice?”

Not surprisingly, these industry thought leaders did not disappoint. You’ll find their favorite tips listed below. If any, or all, strike a chord with you, Tweet it and share the knowledge.

On Digital Marketing

@ChadPollitt “Consistency is the key to successful digital marketing. Otherwise, the audience you build will not have their expectations met.” Tweet Me!

@nelsonjames “Don’t look for shortcuts. Almost all shortcuts lead to poor marketing tactics that will hurt your brand in the end.” Tweet Me!

@dustinheap “Don’t put all your eggs in one basket regardless of what that basket might be.” Tweet Me!

@lyena “Sometimes very simple observations lead to meaningful insights.” Tweet Me!

On Content

@shuey03 “Before you begin any content initiative, you MUST know the needs and pain points of your target audience and be ready to address them.” Tweet Me!

@amabaie “Visuals are more effective than just text. But the most effective visuals include text.” Tweet Me!

@Casieg “Look at your data when creating content.” Tweet Me!

@lyena “Become obsessed with pictures this year. Snap shots of your business, of people working there.” Tweet Me!

On Social Media

@ChadPollitt “If content is king then distribution is queen and she wears the pants.” Tweet Me!

@Matt_Siltala “Instagram is hot right now, and one of the most powerful tools for bringing the online and offline marketing worlds together.” Tweet Me!

@PapaRelevance “Organic reach on major social platforms will be reduced to rubble. Tune in to the paid content promotion ecosystem.” Tweet Me!

@PapaRelevance “I believe Twitter, Pinterest and the like will follow Facebook. You’ll need to pay for substantial exposure to your own audience.” Tweet Me!

On SEO and Optimization

@RavenJon “UX is quickly becoming the next big thing in marketing. The tipping point for #SEO was when they realized UX creates signals.” Tweet Me!

@lyena “Know your audience and understand what they want to accomplish on your website. Give them what they are looking for.” Tweet Me!

@DavidWallace “Just because Google says it doesn’t make it gospel. Marketing is war & Google is not your friend. Take what they say with a grain of salt.” Tweet Me!

Never miss a beat by following these Tweeps on Twitter. That way, you’ll be one step closer to staying on top of all Digital Marketing news, trends, and insights.

The Ultimate List of Social Media Marketing Tools

By | Social Media | One Comment

social media

Today’s post, the second in our series of “lists of tools” posts, is going to talk about the best of the best social media marketing tools. Social media marketing is heating up, especially when combined with SEO and content marketing strategies, therefore, we thought it would be good to put together this killer list. In this post we are going to address tools specific to marketing on Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Google+. Let’s start with Facebook.

Facebook Marketing Tools

Canva – Canva allows everyone (not just the graphic designers) to create beautiful graphics to share through Facebook, Twitter, Pinterest, Instagram, and more. Users have access to a large library of professionally designed templates to use in their designs or to use as inspiration.

Facebook for Business – Facebook for Business is their page and ad platform that allows small and large business to build an audience and engage with them on a regular basis.

AdParlor – AdParlor is a full service managed Facebook advertising solution for buying Facebook Ads.

Marin Software – Marin Software is a Facebook Ad management and optimization tool for companies with larger ad spends.

Qwaya – Owaya is also a Facebook Ad management tool that helps you optimize your ads and lower your spend while improving your ROI.

Post Planner – Post Planner is a tool to help you keep content running through your feed at all times of the day which results in more reach, more likes, more leads, and more customers for your business.

OfferPop – Offer Pop is an third party platform that helps you build and launch Facebook apps in a matter of minutes.

WP4FB – WP4FB is similar to Offer Pop, except it is run on the WordPress platform. In a nutshell, WP4FB allows you to create highly professional, extremely viral, custom Facebook Fan Page Tabs and build an audience.

LinkedIn Marketing Tools

LinkedIn Ads – LinkedIn Ads are just what they sound like… LinkedIn’s ad platform and are a great way for businesses to connected with individuals meeting the exact criteria of their buyer personas.

LinkedIn Partner Messages – LinkedIn Partner Messages allow advertisers to deliver targeted messages to potential partners and clients through the InMail messaging platform.

Twitter Marketing Tools

Twitter Ads – Twitter Ads is Twitter’s ad platform that allows you to promote your Twitter account to gain more followers or promote a specific tweet to gain more retweets.

TwitterFeed – TwitterFeed is a fun little tool to help keep your update stream full of great content. You can set up TwitterFeed to pull the RSS feed of specific blogs and serve that content through your stream.

Sponsored Tweets – Sponsored Tweets is a similar platform like Twitter Ads, however, they only allow you to promote tweets to gain more visibility.

YouTube Marketing Tools

YouTube Video Targeting – From the name, I’m sure you’ve already guessed that this is YouTube’s ad platform. This is one of my favorite social media marketing tools as it allows you to target your ads to views of specific videos. You can also target your ads to geographic location, demographics, languages, categories and others.

One Load – One Load is more of a video marketing tool in general, but it’s super cool. One load lets you upload and distribute your videos to several video platforms, including YouTube, to help you get more visibility for your video and business.

Pinterest Marketing Tools

PinLeauge – PinLeauge is a marketing platform for Pinterest marketers that help you attract more followers and grow faster on Pinterst. They also offer a pretty awesome analytics platform for Pinterest as well.

Piqora – Piquora allows you to easily customize, deploy, and track Pinterest contests and sweepstakes. It also allows you to engage with your followers, uncover their favorite content, while driving continued impressions.

Pinstamatic – Pinstamatic helps you create great Pinterest boards in just a few minutes without much effort or any editing tools.

Google+ Marketing Tools

dlvr.it – Deliver It allows you to push your blog content to Google+ and other social platforms without having to login and update your page every time you post.

Circle Count – Circle Count helps you better understand Google+ and how certain people engage with content on their platform.

Find People On Plus – Find People On Plus helps you locate people with similar interests as you or your business and connect with them.

Wow! That’s quite the list. Am I missing any? If so, please feel free to share your favorite social media marketing tools in the comments section below.

Image courtesy of iCrossing

How To Implement Rel=Author To Tie Your Content Back To You

By | Blogging | No Comments

In my last post, I talked about Rel=Author and Rel=Publisher and what the difference is between the two. Well, today, I’m going to write post 2 of 3 and will be talking about how to implement Rel=Author. Let’s dive in!

Why Use Rel=Author?

The first thing I wanted to touch on is the reason why you want to be using Rel=Author. It is said that over 60% of all search traffic goes to the top three results for any given search query. However, if you have Rel=Author properly set up, and the top three do not, you can in essence steal clicks from those outranking you in the SERPs. The reasoning for this is because an author image draws the eye and attracts potential visitors to your listing in the SERP. That’s just how we, as human beings, are wired.

Here are three stellar posts to verify that by implementing Rel=Author you can increase your click-thru rate.

If those posts don’t get you pumped about Rel=Author, I don’t know what will.

How To Implement Rel=Author

So, the process for setting up Rel=Author is actually quite easy. There are two things that you need to do in order to set it up properly, here they are:

1. Add a link from your content that links to your Google+ profile adding ?rel=author to the end of your profile URL. Here’s how it should look:

relauthor1

2. Add a link from your Google+ profile (In the Contributor To section, under the about tag) that links back to the home page of the website you posted your content on. Here’s what you are looking for:

contributor

Once you linked up your content to your Google+ profile, the last think you will want to do is perform an Authorship Verification to ensure you set everything up properly. You can do this by testing the URL in the Rich Snippets Testing tool found in Webmaster Tools. If you see your image next to the sample search results you are ready to roll!

relauthorsuccess

I hope that this has been a helpful guide to show you have to set up Rel=Author properly and link your content back to your Google+ profile. Make sure to check out my next post where we will talk about how to set up Rel=Publisher.

How To Properly Set Up Your Google+ Local Page

By | Small Business Marketing | No Comments

If you are a small business owner, you most likely had a Google Places or Google Maps page to help your customers find your business. In the last few months, Google has decided to replace Google Places pages with the new Google+ Local pages. In most cases, if you had a Places page, it should have been transferred over for your. If it wasn’t or you are going to be setting up a new Google+ Local page, you should follow our step by step guy to properly setting it up.

The first thing you will need to do is log into your Google+ account and hover over “more” in the lower left navigation and click on pages.

pages

Next, you will want to click on “create a new page”.

new page

Next you will want to select “Local business or place”.

local business

Next, you will want to select your country and local phone number. Pro tip: make sure this is the phone number you use for your business and the same one that is listed everywhere online.

Next, you will add your business name and the address of your offices. Pro tip: make sure this is the name of your business that is used everywhere online as well as the same address that is listed everywhere online.

business name

Provide a link to your website… yes, this will count as a “created” backlink toward your website

Lastly, customize. Add your logo. Add a cover photo. Add your email address and then click finish!

customize

Okay… you may think you are finished, but you are not. The next thing you need to do is verify you page.

verify

The verification code will most likely be mailed to your place of business. Sometimes, Google allows you to get your pin via phone. In both cases, they will provide you the instructions you need to get verified.

The very last thing you will want to do is add a bunch of photos and videos. This tends to add a personal touch to your page and helps your potential customers connect with you and your employees before ever picking up the phone or visiting your store.

I hope that this has been a helpful tutorial on how to set up your Google+ Local page. If you have any questions, please feel free to continue the discussion in the comments section below.