Today’s post, the second in our series of “lists of tools” posts, is going to talk about the best of the best social media marketing tools. Social media marketing is heating up, especially when combined with SEO and content marketing strategies, therefore, we thought it would be good to put together this killer list. In this post we are going to address tools specific to marketing on Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Google+. Let’s start with Facebook.
Facebook Marketing Tools
Canva – Canva allows everyone (not just the graphic designers) to create beautiful graphics to share through Facebook, Twitter, Pinterest, Instagram, and more. Users have access to a large library of professionally designed templates to use in their designs or to use as inspiration.
Facebook for Business – Facebook for Business is their page and ad platform that allows small and large business to build an audience and engage with them on a regular basis.
AdParlor – AdParlor is a full service managed Facebook advertising solution for buying Facebook Ads.
Marin Software – Marin Software is a Facebook Ad management and optimization tool for companies with larger ad spends.
Qwaya – Owaya is also a Facebook Ad management tool that helps you optimize your ads and lower your spend while improving your ROI.
Post Planner – Post Planner is a tool to help you keep content running through your feed at all times of the day which results in more reach, more likes, more leads, and more customers for your business.
OfferPop – Offer Pop is an third party platform that helps you build and launch Facebook apps in a matter of minutes.
WP4FB – WP4FB is similar to Offer Pop, except it is run on the WordPress platform. In a nutshell, WP4FB allows you to create highly professional, extremely viral, custom Facebook Fan Page Tabs and build an audience.
LinkedIn Marketing Tools
LinkedIn Ads – LinkedIn Ads are just what they sound like… LinkedIn’s ad platform and are a great way for businesses to connected with individuals meeting the exact criteria of their buyer personas.
LinkedIn Partner Messages – LinkedIn Partner Messages allow advertisers to deliver targeted messages to potential partners and clients through the InMail messaging platform.
Twitter Marketing Tools
Twitter Ads – Twitter Ads is Twitter’s ad platform that allows you to promote your Twitter account to gain more followers or promote a specific tweet to gain more retweets.
TwitterFeed – TwitterFeed is a fun little tool to help keep your update stream full of great content. You can set up TwitterFeed to pull the RSS feed of specific blogs and serve that content through your stream.
Sponsored Tweets – Sponsored Tweets is a similar platform like Twitter Ads, however, they only allow you to promote tweets to gain more visibility.
YouTube Marketing Tools
YouTube Video Targeting – From the name, I’m sure you’ve already guessed that this is YouTube’s ad platform. This is one of my favorite social media marketing tools as it allows you to target your ads to views of specific videos. You can also target your ads to geographic location, demographics, languages, categories and others.
One Load – One Load is more of a video marketing tool in general, but it’s super cool. One load lets you upload and distribute your videos to several video platforms, including YouTube, to help you get more visibility for your video and business.
Pinterest Marketing Tools
PinLeauge – PinLeauge is a marketing platform for Pinterest marketers that help you attract more followers and grow faster on Pinterst. They also offer a pretty awesome analytics platform for Pinterest as well.
Piqora – Piquora allows you to easily customize, deploy, and track Pinterest contests and sweepstakes. It also allows you to engage with your followers, uncover their favorite content, while driving continued impressions.
Pinstamatic – Pinstamatic helps you create great Pinterest boards in just a few minutes without much effort or any editing tools.
Google+ Marketing Tools
dlvr.it – Deliver It allows you to push your blog content to Google+ and other social platforms without having to login and update your page every time you post.
Circle Count – Circle Count helps you better understand Google+ and how certain people engage with content on their platform.
Find People On Plus – Find People On Plus helps you locate people with similar interests as you or your business and connect with them.
Wow! That’s quite the list. Am I missing any? If so, please feel free to share your favorite social media marketing tools in the comments section below.
Image courtesy of iCrossing