SOCIAL MEDIA

The direct route to joining your customer along their journey to purchase (and beyond).

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Experience social media success through highly-effective audience targeting and engaging, relevant content:

Social media can either be your business’ greatest communication tool or a detrimental instrument of bad PR and poor consumer perception. At Stryde, our approach to every social media campaign is designed to your embody your unique brand and reach specific, predetermined goals. We look beyond follower count and other superficial metrics to instead create real paths to lead conversion from social media interactions.

Social media plays a role in at least one phase of the buyer journey for every single business, in every single industry. Our team maps out your buyer journey during the persona identification process, so we know exactly where and how to make the biggest impact on your revenue from activity on social media.

Organic Social Media

A consistent, engaging, and on-brand social media presence takes a great deal of time and even more attention. The majority of your business’ activities will be non-paid and organic in nature. As such, our attention is focused here first and foremost when creating a social media presence or revamping an existing one.

Our approach to social media typically follows the 80/20 rule: 80% informational content, 20% self-promotional content. By sharing consistent and relevant information to your target audience at the desired buying phase, we’re able to seamlessly guide prospects through the sales funnel to conversion. With the self-promotional content, we organically distribute and promote each piece in a variety of appropriate methods, decided on a case-by-case basis.

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Content Distribution

One severely overlooked aspect to marketing content are owned distribution channels. Chances are, you have social media accounts with a listening audience, sales reps, service reps, email lists and so forth that can quickly kick start a content piece and help it to get some legs. Our team will work with you to strategize and execute on initial distribution campaigns customized to your unique business situation.

Content Promotion

The existing communities we identify are utilized with care to promote content. In addition, we work relentlessly to build our own communities across all social platforms. These communities were cultivated around an engaged and captive audience, who are ready and eager to consume world class content and share it with their connections and audience.

We build and nurture communities around dozens of verticals in the following areas:

Facebook Pages
Twitter Profiles
Google+ Communities
Pinterest Accounts
LinkedIn Groups
Email Lists

Social Listening

It takes a team of trained eyes and a suite of tools to separate the conversations from the noise on social media. Furthermore, it takes experience to understand how to respond to and/or participate in conversations relevant to your business, and in some cases, your specific brand. Beyond conversations surrounding your business or product, social listening also allows you to effectively gather information on competitors, monitor customer preferences, and anything else relevant to your customers.

Through social listening, the team at Stryde monitors and executes the following for our clients:

Social Monitoring

Existing Customer Monitoring

Competitive Recon

Trend Monitoring

Prospect engagement throughout the purchase funnel

Existing customer interaction and repurchase engagement

Competitive activity and audience engagement

Trends and shifts in consumer preferences

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Success Stories

Everyone at Stryde has been extremely accommodating. There is no question that they are good at what they do as they’ve increased our AdWords CTR by over 23x and quadrupled our conversion rate. They’re very easy to work with, and the results have been positive.

– Jennifer Anderson – Lime Ricki Swimwear

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Need help picking the right agency?

Most businesses have little to no experience vetting and hiring a content marketing agency. We’ve created a detailed worksheet outlining characteristics of a great agency as well as questions to ask during the vetting process. We want to make sure you’re in good hands, even if you choose not to do business with us.

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