The fastest way to generate reliable traffic to your website:
PPC is useful if your business needs a sudden traffic increase, because it gives you reliable traffic flow for an expected amount of money. While some digital marketers don’t like PPC nor see it as a really successful way to enhance your online marketing strategy, it’s a proven tactic to give your business immediate results. If you’re looking to implement an online marketing strategy that’s a quick and easy way to put your website in front of your target audience, then PPC is the channel to leverage.
Pay-per-click marketing, or PPC, is a digital marketing strategy that allows website owners and managers to pay for the traffic they receive. Most PPC services are arranged for different search engines, social platforms and advertising systems, where they pay an agreed upon sum of money every time a reader clicks on their advertisement.
In every traditional PPC campaign our team carries out the following research and analysis, leading to measurable results in website traffic, conversions, and revenue:
Landing Page Analysis
Landing Page Optimization
Ongoing Monitoring & Optimization
Product listings ads (PLAs) are a quick way to place your product in front of a potential buyer in their moment of need. When it comes to e-commerce, PLAs provide the perfect vehicle for reaching buyers at the later stages of their buying journey. As a result, product listing ads tend to perform well above other ad formats.
PLAs typically include:
This ad format allows you to include a product image, price, promotional message, and your business name inside the ad unit served to searchers.
If you’re unfamiliar with retargeting (AKA remarketing), it certainly is not unfamiliar with you. Chances are you’ve been served up a retargeting advertisement before in your online activities. Essentially, the way remarketing works is quite simple. Visitors to your site are tagged with a cookie, which follows them around onto other sites. When that user reaches another Display Network or Search Network site, a special ad is served up just for them.
Potential Customer Visits Site
Potential Customer Leaves Without Checking Out
Potential Customer Goes Online Later
Potential Customer Turns Into Happy Customer
The Potential Customer Returns To Your Site
Your Ad Recaptures Interest
Retargeting is an incredible tool for creating and fostering top-of-mind awareness. When a potential customer thinks of your brand first within your product category, that gives you a huge advantage. It is human nature to like things to which you are familiar. That is the true power of retargeting, you are creating an aware consumer who will eventually transform into a customer.
The Stryde team is extremely knowledgeable and experienced – delivering on everything promised, while exceeding my high expectations. In terms of performance, our web traffic increased by 124% and inbound leads increased by 50% by the third month. I have used other marketing firms, and without hesitation, we would recommend Stryde to any organization that needs to beef-up their content marketing campaigns, fast!
– Steve Marco – HIPAA One
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