In my last post, I talked about Rel=Author and Rel=Publisher and what the difference is between the two. Well, today, I’m going to write post 2 of 3 and will be talking about how to implement Rel=Author. Let’s dive in!
Why Use Rel=Author?
The first thing I wanted to touch on is the reason why you want to be using Rel=Author. It is said that over 60% of all search traffic goes to the top three results for any given search query. However, if you have Rel=Author properly set up, and the top three do not, you can in essence steal clicks from those outranking you in the SERPs. The reasoning for this is because an author image draws the eye and attracts potential visitors to your listing in the SERP. That’s just how we, as human beings, are wired.
Here are three stellar posts to verify that by implementing Rel=Author you can increase your click-thru rate.
- Click Through Rate Increased 38 Percent With Rel Author
- Philadelphia Blogs & Author Credit
- How Rich Snippets Can Improve Your CTR
If those posts don’t get you pumped about Rel=Author, I don’t know what will.
How To Implement Rel=Author
So, the process for setting up Rel=Author is actually quite easy. There are two things that you need to do in order to set it up properly, here they are:
1. Add a link from your content that links to your Google+ profile adding ?rel=author to the end of your profile URL. Here’s how it should look:
2. Add a link from your Google+ profile (In the Contributor To section, under the about tag) that links back to the home page of the website you posted your content on. Here’s what you are looking for:
Once you linked up your content to your Google+ profile, the last think you will want to do is perform an Authorship Verification to ensure you set everything up properly. You can do this by testing the URL in the Rich Snippets Testing tool found in Webmaster Tools. If you see your image next to the sample search results you are ready to roll!
I hope that this has been a helpful guide to show you have to set up Rel=Author properly and link your content back to your Google+ profile. Make sure to check out my next post where we will talk about how to set up Rel=Publisher.