It’s A Great Time To Be A Digital Marketer As Budgets Are On The Rise

As we’ve seen in years past, businesses are continuing to put more of their marketing budget into digital strategy each year. According to Econsultancy’s and Responsys’ Marketing Budgets 2013 report that we just had the chance of reviewing, 2013 is going to be a record year when it comes to the amount of budget being allocated to digital strategy and execution.

Let’s take a look at the first set of numbers:

Companies-and-Digital-Budgets-2013

As you can see from the companies polled, the digital marketing channel is holding strong, which is why this is an excellent industry to be in. Now, where will companies be putting these marketing dollars in terms of strategies? Let’s look at the next set of numbers:

Where-Online-Budget-Will-Go

Looks like content marketing comes out on top followed closely by organic search engine optimization. It will be interesting to see how this actually plays out this year, but it doesn’t surprise in the least the content marketing wins the day!

About Greg Shuey

Greg is a member of the executive team at Stryde and a seasoned digital marketer who has worked with thousands of businesses, large and small, to generate more revenue via online marketing strategy and execution. Greg has written hundreds of blog posts as well as spoken at many events about online marketing strategy. You can follow Greg on Twitter. Circle him on Google+, and connect with him on LinkedIn

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