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SEOchat

E-Commerce SEO Best Practices

By | eCommerce, SEO, SEOchat | No Comments

If most of your business’ revenue comes from online purchases, then you know well that ’tis the season for your best marketing performance of the year! While you may already have your promotions in place, and email and twitter blasts are well on their way, you’re not fully maximizing the return on your marketing efforts if SEO isn’t on your top priority list.

By tweaking your product pages and adding a few SEO-focused tactics into your online marketing strategy, you might surprise yourself with a jolt in holiday sales. Last week’s #SEOchat focused on the best practices to incorporate SEO into your e-commerce marketing strategy. Here are some of the highlights from what we covered:

Q1: When should a brand begin an SEO campaign for the Thanksgiving/Christmas holidays?

Q2: What does your content strategy look like for the holidays?

Q3. Let’s pretend you’ve been hired as an SEO consultant for a website that sells cameras and camera accessories. How would you begin competitor research?

Q4: Which area of the customer buying cycle do you execute on? Do you outsource anything?

Q5: Walk us through your auditing process. Our camera site sells 26 brands. Would you optimize every product page? Why/why not?

 

Q6: What’s the right balance of transactional and informational keywords you should target?

 

Q7: How would you recommend organizing category pages in the navigation? By BRAND, by TYPE or other?

Q8: What linkable asset would you create for the camera site to drive traffic and social shares?

Q9: What’s your favorite site to shop from for the holidays?

Trends in SEO are constantly on the move. Let’s keep up on #SEOchat! Join in every Thursday at 1 pm ET.

How are you using SEO as part of your holiday marketing strategy? Share your thoughts below!

The Keyword Challenge on SEOchat | How to Compete for Your Site’s Searchability

By | How-To, SEO, SEOchat, Strategy, Tools | No Comments

Keyword research, grouping, implementation, tracking, and measurement can certainly sound like an uphill challenge, but its also the starting platform for any online marketing campaign. The competition for being found by your top keywords can be steep but getting a grasp on new tools and tactics from other professionals can make all the difference for a steady climb to greater organic search outcomes.

Stryde administers a weekly Twitter chat Thursday at 1 pm ET for marketing pros and padwans alike, to openly discuss their strategic approaches and tips to digital marketing success. In a friendly space, we share and learn from one another about the trends and updates in SEO and marketing.

Last week’s #SEOchat discussed how to use keywords to compete for your site’s searchability. Knowing the exact terms that your audience is searching for allows you to optimize your content for better search visibility across all channels. Keyword insights can also reveal where you rank next to your competitors. In case you missed out, or would like a recap, here are the highlights from what we covered on #SEOchat:

Question 1: When starting off on a brand new SEO campaign, at what point does keyword research come into play?

Question 2: What are your favorite tools for finding keywords and phrases that you are already ranking for?

Question 3: How do scale the competitiveness of keywords for which you would like your brand to be found?

Everyone shouting out to SEMrush>>

Question 4: What factors do you consider in determining whether SEO or PPC is best to put your brand/clients’ dollars toward?

PREACH!>>

We skipped right ahead to…

Backtrack to Q6, keeping everyone on their toes…

Question 6: What is the average life of your kw list used across content, social media, & link-building?

Flash forward to Q8… no whiplash intended

SEO is always changing. Let’s keep each other up to date through chat! Be a part of it every Thursday at 1 pm ET. Find us at #SEOchat!

 

What topic would like to see on #SEOchat? Comment below and we’ll chat soon!