For those in the marketing world, or those trying to get into the marketing world, there was only one place to be Wednesday afternoon — the 2014 Utah Marketing Awards.
More than 200 of the best Utah marketing professionals and small business owners attended this second annual event, hosted by the Utah Chapter of the American Marketing Association, at The Loveland Living Planet Aquarium. These talented marketers gathered, mingled, ate, shared ideas and recognized the big dogs and the up-and-comers of the local marketing scene at this year’s UMAs.
Here’s what made this year’s UMAs a hit with all those in attendance:
- Met creative, talented, bright-minded marketing folk from across the state
- Exchanged ideas, advice, bad jokes and business cards with innovative marketers
- Networked with marketers, small business owners and others interested in the marketing, business and communications fields
- Made and built relationships with the best marketing minds Utah has to offer
- Entertained by local comedian John Moyer
Besides meeting and greeting with fellow marketers, another big part of this event was recognizing and awarding local marketers for their skills and influence in the marketing world. The awards given out this year were: Best Marketing Team, Best Marketing Campaign, Rising Star and Best Branding/Re-branding. Here were the winners:
Best Marketing Team
Best B2C Marketing Team Winner: The Color Run
The Color Run is a for-profit event management company that hosts numerous colorful 5k events around the world. They believe and celebrate healthiness, happiness and individuality at each of their events. The Color Run hosted more than 170 events in more than 30 countries in 2013.
Best B2B Marketing Team Winner: StorageCraft
StorageCraft is an international software development company, with corporate headquarters in Utah, European headquarters in Ireland and regional offices around the world. They develop high-quality software solutions for desktops, laptops and servers.
Best Marketing Campaign
Best Content Marketing Campaign Winner: 97th Floor
97th Floor is a digital marketing agency. Their team uses creativity and innovation to help their clients flourish online.
Best Online Marketing Campaign Winner: Salt Lake Comic Con
Salt Lake Comic Con is a popular pop culture convention that brings fans together with their favorite comics, anime, sci-fi, fantasy, TV and film, along with their creators, celebrities and other professionals, to meet and greet and learn more about what they do.
Best Omni Channel Campaign Winner: MarketStar
MarketStar is a sales, marketing and business process outsourcing agency. They currently have 3,500 employees worldwide that serve clients on six continents in more than 60 countries.
Winner: Emily Burkhart, Social Media Manager with Stryde
Emily has been serving Stryde and its clients with her wit and rad social media marketing skills since March. She spends her workdays artistically promoting content through all the social networks, coming up with innovative social strategies, writing insightful blog posts, networking and keeping up with the latest industry news. Before becoming a Strydette, Emily attended the University of Utah and graduated with a degree in marketing. When she’s not obsessing inside the social world, this native Chicagoan loves bragging about her Blackhawks, pizza knowledge and her furry best friend, Lucy. (In case you can’t tell, we’re very proud and honored with this award since it was given to one of our own. Go Emily!)
Winner: April McKay, Marketing Event Coordinator with StorageCraft
April McKay is the marketing event coordinator at StorageCraft, an international software development company.
Winner: Carly Ray, Event Coordinator with Canvas
Carly Ray is the event coordinator with Canvas, a LMS created by Instructure that makes teaching and learning easier for millions of teachers and students.
Best Rebrand Winner: CompHealth
CompHealth is one of the biggest health care staffing firms in America. They have highly trained experts who help people find the best solutions for their specific situations and believe in putting people first.
Best Website Winner: Canvas by Instructure
Instructure was founded in 2008 and launched Canvas in 2011. Canvas is an innovative LMS used by more than 800 colleges, universities and school districts, helping millions of students and teachers better and more easily learn and teach in their classrooms.
Some lucky folks walked away with an award, but everyone walked away with innovative marketing solutions and a pocket full of business contacts. It’s a great and fun event for Utah marketers, so if you missed this year’s UMAs make sure you attend next year!