WE DRIVE SALES QUALIFIED LEADS
Lead Targeting in the Digital Age:
What does effective B2B content marketing look like? We’re thoughtful about our B2B partnerships and we only work with companies who share our belief that sustainable growth requires a long term marketing strategy. You won’t find us working with companies whose focus is short term campaigns or a jump in keyword rankings. Our interest is simple: generating revenue. We focus on optimizing the entire funnel. We fill the top with marketing qualified leads, nurture the middle, and convert the bottom into sales qualified leads.
In order to target leads at each stage of the buying cycle, Stryde has developed a process which has resulted in thousands of leads for our B2B clients.
Buyer Archetypes & Journey Identification
After vetting your existing buyer personas, we collect both primary and secondary data to identify each buyer’s unique journey. Which allows us to gain a comprehensive perspective before setting your content strategy. If you haven’t identified your buyer personas, we can help with that, too.
Businesses typically have a breadth of existing content, even if it’s not immediately obvious. Accordingly, we perform an audit to determine what stages of the funnel are lacking in relevant content, and adjust the content strategy as needed to fill those gaps. Here is also where your team at Stryde educates themselves on your brand guidelines. We pour over your business’ style guides and relevant collateral to ensure we’re creating on-brand content, every single time.
Using your customer’s journey and content audit as a guide, we identify the content you need to educate, inform, acquire, and retain the ideal customer. To accompany that, we build a robust digital marketing strategy to generate brand awareness, increase traffic, and drive sales qualified leads and customer acquisition. From eBooks, to white papers, and everything in between, we laser-focus on the content types that resonate most with your B2B prospects.
Nurture Marketing Qualified Leads
The majority of leads generated are not ready to speak to a sales rep or participate in a demo. Which means There’s a ton of revenue up for grabs when a focus is placed on nurturing leads. Using bleeding edge technology and tools as well as owned influencer networks, we nurture the marketing qualified leads that we’ve attained through our content strategy. With Stryde, your business gains access to the latest capabilities and hottest tools, without paying the astronomically high ticket price.
Deliver Sales Qualified Leads
Through content, prospects are transformed into sales qualified leads. We measure our results through robust analytics dashboards and client-specific reports. Our team at Stryde custom-tailors every business’ report structure and data to align perfectly with every unique need.
The Stryde team is extremely knowledgeable and experienced – delivering on everything promised, while exceeding my high expectations. In terms of performance, our web traffic increased by 124% and inbound leads increased by 50% by the third month. I have used other marketing firms, and without hesitation, we would recommend Stryde to any organization that needs to beef-up their content marketing campaigns, fast!
– Steve Marco – HIPAA One
Need help picking the right agency?
Most businesses have little to no experience vetting and hiring a content marketing agency. We’ve created a detailed worksheet outlining characteristics of a great agency as well as questions to ask during the vetting process. We want to make sure you’re in good hands, even if you choose not to do business with us.Download Now